RTIC Softpak 20 Review: The Coolest Cooler on the Market

Looking for the ultimate blend of portability, durability, and cooling power in your cooler? Look no further than the RTIC Softpak 20. Designed to revolutionize your outdoor adventures, this cooler promises to be a game-changer in keeping your beverages and perishables chilled while on the go. In this comprehensive review, we delve deep into the features, performance, and overall value of the RTIC Softpak 20, highlighting why it stands out as the coolest cooler on the market today.

Comparison Table

What Is the RTIC Softpak 20?

RTIC Soft Pack 20, Grey

  • RTIC 20 Soft Pack – Keeps Ice up to 5 Days (See details).
  • Holds up to 20 Cans Plus Ice.
  • No Leak Zipper.
The RTIC Softpak 20 is a soft-sided cooler or soft pack. You can use it like any other cooler you may have, such as for storing cold drinks.
This cooler is practical so that you can take it almost anywhere. Whether you want to keep your lunch out of the break room fridge or just keep some drinks cold on a hike, the RTIC Softpak 20 is a good choice.
But, why exactly would we do an RTIC Softpak 20 review if the cooler wasn’t unique in some way?
Well, you’re right, because the RTIC Softpak 20 does have some unique properties.
Some of these features you won’t find on your standard cooler.

Keeping it cool

If you hate the taste of lukewarm water, soda, or other drinks, a cooler is a helpful tool. However, it’s only beneficial if it actually keeps your food cold.
For our RTIC Softpak 20 review, we had to explore how cold this cooler can get.
The RTIC Softpak 20 has some fantastic features that anyone would appreciate from a cooler. First, this cooler keeps ice frozen for up to five days, which makes it the perfect companion for many camping trips.
It can also be useful if you want to take food on vacation but aren’t sure if you’ll have access to a fridge.
And for tailgating or other parties, the cooler can hold up to 20 cans of your drink of choice. You’ll still have extra space for ice.
The zipper won’t cause leaks, so you can rest easy if you have to put your cooler next to other items. And the outside of the cooler won’t sweat, which can also help protect your other belongings.
Finally, the outside of the cooler has up to two inches of foam insulation to keep the contents as cool as possible.

Other reviews

red cooler on top of a rock rtic softpak 20 review

Image via Unsplash

For our RTIC Softpak 20 review, we wanted to know what others had to say about the cooler. Of course, the features can tell you a lot. However, nothing can tell you as much as customer reviews.
A second customer said they packed the cooler and left it for six hours. There weren’t any signs of the items melting or warming up.
However, a third customer noted that the outer seams started to come apart just after they’d had the cooler for a year. They added that the zippers can be tricky to use.
Another customer noted that ice doesn’t last past a couple of days.
When it comes to professional reviews, the results are also mixed. One review said the cooler is a fantastic alternative to the ones from Yeti. However, the shape can be awkward.
Another review said the cooler is portable and perfect for packing lunch for work. Unfortunately, it doesn’t hold a lot of stuff.

Pros and cons

Like any product, the cooler has some pros and cons. Here are some we found when doing our RTIC Softpak 20 review.


  • Portability: Lightweight and easy to carry, making it convenient to bring on the everyday adventure, and it’s available in various sizes to suit different needs.

  • Versatility: Designed for multiple uses—ideal for carrying lunch, drinks, beverages, or snacks, catering to different needs and activities.

  • Leak-Free Design: Features a leak-proof zipper and seam design, ensuring that liquids and ice stay inside the cooler without spills or leaks.


  • Pricing: In comparison to some alternative options on the market, the RTIC Soft Cooler Insulated Bag might be at a higher price point for a family-sized cooler. 

  • Limited Size Options: Compared to some other brands, RTIC might have a more limited range of sizes available, potentially limiting choices based on specific capacity needs.

  • Strap Comfort: Depending on the weight when fully loaded, the shoulder strap might become uncomfortable over extended periods of carrying.

Not Your Average RTIC Softpak 20 Review

For our RTIC Softpak 20 review, we wanted to find out what the cooler is all about. To do that, we started by looking at its features. After all, a cooler isn’t worth it if it can’t do its job.
We also wanted to know a bit about the company, which also offers hard-sided coolers and drinkware. While they may not be the most popular cooler company out there, they do have some good things going for them.
Once we learned about the cooler and the company behind it, we searched for other reviews. We found customer reviews as well as professional ones. That way, we could get a well-rounded view of the cooler.
From there, we were able to list the essential pros and cons. And finally, we looked at similar coolers from significant competitors. After comparing them, we were able to give our final RTIC Softpak 20 review.

Ice Cold

To give a more complete RTIC Softpak 20 review, we had to compare it to other top products. After all, you should know what the competition looks like before you invest in an expensive cooler.

YETI Hopper Flip 8 Portable Soft Cooler

YETI Hopper Flip 8 Portable Soft Cooler

  • The Hopper Flip 8 has ColdCell Insulation, a closed-cell foam that offers superior cold-holding to ordinary soft coolers, with a capacity of up to 6 cans plus ice
  • Features a 100% leak proof HydroLok Zipper and high-density fabric that withstands punctures and UV rays
  • The Hopper Flip 8 dimensions are 11 1/2 in long x 8 in wide x 10 ½ in high and an empty weight of 2.8 lbs.
The YETI Hopper Flip 8 Portable Soft Cooler is a compact and highly durable cooler designed for on-the-go use. With a capacity to hold up to six cans plus ice, this cooler is ideal for short trips, hikes, or outings where space is limited.
Its high-density fabric and leak-proof zipper ensure durability and excellent insulation, keeping contents cold for extended periods. The Hopper Flip 8 features a comfortable shoulder strap for easy transport, making it convenient for outdoor activities. Despite its smaller size, it delivers impressive cooling performance and durability, making it a popular choice for those seeking a portable, rugged cooler.


  • Portability: Compact and lightweight design with a comfortable shoulder strap for easy carrying on hikes, picnics, or outdoor events.

  • Leak-Proof: The zipper and welded seams prevent leaks, making it reliable for storing liquids or perishables without worry.

  • Easy Access: The flip-top lid design provides quick access to contents without fully unzipping the cooler, ensuring convenience on the go.


  • Capacity: Limited space—holds up to six cans plus ice—may not be sufficient for larger gatherings or longer trips.

  • Price: YETI products generally come with a higher price tag compared to other brands, which might be a downside for budget-conscious buyers.

TOURIT Soft Cooler 30 Cans Leak-Proof Soft Pack Cooler

TOURIT Soft Cooler 30 Cans Leak-Proof Soft Pack Cooler Bag Waterproof…

  • ADVANCED COOLING PERFORMANCE: High-quality insulation in 3 unique layers works together to keep your food and drinks cool…
  • 100% LEAKPROOF and IMPACT RESISTANT: TOURIT soft cooler features a waterproof and tough shell to be resistant to punctures…
  • BPA-FREE and FDA APPROVED: The liner of soft-sided coolers is made from BPA-free material, superior quality, competitive…
Another competitor to the RTIC cooler is the TOURIT box. This cooler has a similar, box-like design to the RTIC.
However, it can hold an additional 10 cans for a total of 30.
Regardless of the size, this cooler has three layers of insulation and can keep food and drinks cold for up to three days. The cooler is leakproof and impact-resistant. It will keep your food and drinks safe as well as cold.
This cooler has an FDA-approved lining, which means it doesn’t contain any harsh or harmful chemicals. You won’t have to worry about chemicals leaching into your food.
However, a second customer said the zipper broke after a few months of using the cooler.


  • Ample Capacity Options: Available in two sizes, accommodating either 30 or 20 cans, providing flexibility based on your needs for day trips or gatherings.


  • Insulation Performance: Offers excellent insulation to keep beverages and food items cold for extended periods, suitable for various outdoor activities.


  • Bulkier Design: Due to its capacity, the larger size (30-can option) might be a bit bulky when fully loaded, potentially challenging for some users to carry for extended periods.

  • Limited Additional Features: Lacks extra compartments or pockets for smaller items, which might be a drawback for those looking for more organizational options.

RTIC Softpak 20 Review: Perfectly Packed

Whether you’re headed to the office or the lake, you want any food and drinks you bring to stay cold. That’s where a cooler, like the RTIC Softpak 20, comes in.
In conclusion, the RTIC Softpak 20 emerges as a frontrunner in the realm of portable coolers, setting an impressive standard for performance, durability, and convenience. Its ability to keep contents refreshingly cold, coupled with its rugged construction, makes it a reliable companion everyday use.

While it may lack some frills or additional features found in other models, its focus on core functionality and robust design solidify its position as a top choice among outdoor enthusiasts. The RTIC Softpak 20 stands tall as a testament to innovation, proving itself as a game-changer in the realm of portable cooling solutions, earning its title as one of the coolest coolers available on the market today.

Have you tried this cooler? Leave your RTIC Softpak 20 review below!
Featured Image via  Flickr

RTIC Softpak 30 Review: Keep Perishables Cool

In a world where outdoor adventures and on-the-go lifestyles are increasingly prevalent, having a reliable cooler is paramount to preserving the freshness of perishable items.

Among the myriad options available, the RTIC Softpak 30 stands out as a formidable contender.

This review delves into the features and performance of the RTIC Softpak 30, exploring its capacity, insulation capabilities, portability, and overall suitability for keeping perishables cool in various settings. Whether you’re an avid camper, a beach enthusiast, or simply seeking a trustworthy companion for picnics, join us as we examine the strengths and potential considerations of the RTIC Softpak 30, a soft cooler designed to meet the demands of those who prioritize freshness on the move.

Our RTIC Softpak 30 Review

Have you ever made it through the morning only to find that your lunch didn’t stay cold? Maybe the ice in your cooler melted. Or perhaps the cooler just didn’t work correctly.

Unfortunately, the wide variety of coolers can make it challenging to find the best one. In our RTIC Softpak 30 review, we want to find out if the cooler stands out from the pack.

But shopping for a cooler is no easy feat. You have to consider what size you need as well as your budget and any other features you want. So, should you consider the RTIC Softpak 30?

Features and Benefits

The RTIC Softpak 30 is a fantastic cooler, and it’s suitable for many different activities. It has up to 2 inches of foam insulation to keep your food and drinks cold.

This cooler can hold up to 30 cans of your drink of choice, but it’s still lightweight. The cooler is also pretty durable. It has a leakproof zipper, and the outside of the cooler won’t sweat.

The cooler has handles as well as an adjustable shoulder strap, so you can carry it in a way that’s comfortable for you.

Also, the cooler is available in a variety of colors and patterns. You can choose your favorite color, which is helpful if you need to distinguish your cooler from another.


For our RTIC Softpak 30 review, we wanted to know how others felt about the cooler. Of course, the features give us a great first impression. However, customer and professional reviews provided us with more insight.

However, a customer said the seams started falling apart after just a few months. Another customer said the ice in their cooler melted very quickly, and the cooler wasn’t worth the price.

It seems like some customers love the cooler while others hate it. So, you may have to give it a try yourself before forming your own RTIC Softpak 30 review.

We also found a professional review. The review noted that the cooler has impressive insulation. This cooler has some tough zippers, but apparently, they have to be tough since they’re waterproof.

Ease of Cleaning

The ease of cleaning for the RTIC Softpak 30 cooler is generally considered satisfactory. The exterior of the cooler is typically made of durable and easy-to-wipe materials, making it relatively simple to clean off dirt, mud, or other surface contaminants. The interior is often designed with a smooth, water-resistant lining, facilitating easy cleaning to maintain hygiene.

For routine cleaning, wiping down both the interior and exterior with a damp cloth is usually sufficient. Many users find that mild soap and water work well for more thorough cleaning when needed. It’s essential to follow any specific cleaning instructions provided by the manufacturer to ensure the longevity and performance of the cooler.

Leak Proof

The RTIC Softpak 30 cooler is designed to be leak-resistant, and many users find it effective in preventing leaks from melting ice or condensation. The cooler typically features a water-resistant zipper and seams, along with a durable outer shell, contributing to its ability to contain liquids securely.

However, it’s essential to note that while the RTIC Softpak 30 is designed to minimize leaks, it may not be entirely leak-proof in all situations. Factors such as the angle at which the cooler is placed, external pressure, or overpacking can influence its leak resistance. Users are advised to follow the manufacturer’s guidelines and recommendations for proper usage to optimize the performance of the cooler.


The RTIC Softpak 30 cooler is known for its durability and robust construction. These coolers are designed with tough, high-quality materials to withstand the rigors of outdoor activities and provide long-term reliability. The exterior is often made from durable and puncture-resistant fabrics, contributing to its ability to endure rough handling, abrasions, and exposure to various elements.

The seams and zippers of the RTIC Softpak 30 are typically well-constructed to enhance durability and prevent water leakage. Additionally, the cooler may feature reinforced stitching and other design elements that contribute to its overall strength.

Pros and cons

Like most products, the RTIC Softpak 30 has both advantages and disadvantages. First, the good:


  • Can fit 30 cans or 30 pounds of ice
  • Waterproof zipper
  • Outside won’t sweat
  • Various straps to make carrying the cooler more convenient
  • Comes in different colors

And unfortunately, there are some downsides:


  • Zippers can be tough
  • Seams can come apart easily
  • Expensive for what you get

Just Chillin’

Whether you’re headed to work or have a day of outdoor activities, you need the best cooler for storing your food and drinks.

For our RTIC Softpak 30 review, we wanted to know if the cooler could stand the test of time. We started by exploring the features and benefits of the cooler.

Then, we looked at customer and professional reviews to see what others had to say. Next, we considered the pros and cons of the Softpak 30.

And finally, we couldn’t finish our RTIC Softpak 30 review without comparing the cooler to the competition. From there, we were able to make our final RTIC Softpak 30 review.

But Is It the Best?

Finding comparable products is essential to any detailed product review. You also have to review similar products to see which is best. For our RTIC Softpak 30 review, we wanted to know if the cooler is genuinely the best or if the competition has got RTIC beat.

YETI Hopper Flip 18

YETI Hopper Flip 18 Portable Cooler, Fog Gray/Tahoe Blue

  • The Hopper Flip 18 has ColdCell Insulation, a closed-cell foam that offers superior cold-holding to ordinary soft…
  • The Hopper Flip 18 features a 100% leakproof HydroLok Zipper, and the wide-mouth opening means great accessibility and…
  • The DryHide Shell is waterproof and resistant to mildew, punctures, and abrasions, so it will hold its own when faced…

The YETI Hopper Flip​​ 18 is the perfect first comparison product in our RTIC Softpak 30 review. YETI is a hugely popular brand when it comes to coolers, and its reputation extends to the Hopper Flip 18.

This cooler can hold up to 16 cans plus ice. It has a 100 percent leakproof zipper and a wide-mouth opening, so you can easily access your food or drinks.

Closed-cell foam insulation keeps your food and drinks cold, but it’s still portable and lightweight. The cooler’s shell is waterproof and resistant to mildew, so you don’t have to worry about keeping it dry.

However, a second customer said the YETI isn’t much different than some coolers except for the huge price jump.


  • Leakproof zipper
  • Easy to access what’s inside
  • Portable and lightweight


  • Not as big as other coolers
  • Not much better than cheaper alternatives

AO Coolers 24-Pack Canvas Cooler

AO Coolers Original Soft Cooler with High-Density Insulation,…

  • Soft-sided cooler with high-density insulation, a removable shoulder strap, and a side pocket
  • Twice the insulation of other soft-sided coolers; guaranteed to hold ice for 24 hours in 120-degree weather
  • Perfect for boating, fishing, hunting, parties, sporting events, and picnics; keeps things cold or warm

The AO Coolers 24-Pack Canvas Cooler is another alternative to the RTIC Softpak 30. This cooler is, of course, canvas, and so the outside is soft.

It has high-density insulation, which is twice as much as other soft-sided coolers. Supposedly, it can keep ice frozen for up to 24 hours, even when it’s as hot as 120 degrees.

The liner is leakproof, and as the name suggests, the cooler can hold up to 24 cans. You can also remove the shoulder strap. And you can even choose from a variety of colors.

However, a second customer said their ice melted after a few hours in the cooler.


  • More affordable than similar coolers
  • Comes in different colors
  • Has good insulation


  • Only holds up to 24 cans
  • A little bulky

BeEagle Soft Cooler

BeEagle Soft Cooler

  • LIGHTWEIGHT&DURABLE: This camping cooler is lightweight and made of 840D TPU polyester, sturdy and wear-resistant. Keep the insulated leakproof soft pack cooler from being pierced by sharp objects easily.
  • 100% LEAK-PROOF & WATERPROOF: The soft cooler is equipped with an airtight and leakproof zipper to ensure optimum insulation.
  • KEEP ICE UP TO 72 HOURS: This soft insulated cooler adopts a three-layer structure of high-frequency welding(TPU polyester shell +NBR foam insulation +TPU polyether inner liner), providing excellent thermal insulation performance and ice retention ability.

The BeEagle Soft Cooler, 30 Cans Cooler Bag, boasts a comprehensive set of features that cater to the needs of individuals seeking a versatile and reliable cooling solution. With a generous 30-can capacity, this cooler bag provides ample storage for beverages and perishables, making it an ideal companion for various outdoor activities such as picnics, beach outings, and camping trips.

The insulation technology ensures that contents stay cool for an extended period, while the 100% leak-proof and waterproof design prevents any unwanted spills or water ingress. Its portability is emphasized by the lightweight construction, making it easy to carry to diverse locations. The soft ice chest is crafted for convenience, offering a balance between functionality and flexibility in storage. Whether you’re navigating through crowded beaches or exploring the great outdoors, the BeEagle Soft Cooler aims to enhance your experience by keeping your refreshments cool and accessible.


  • Leakproof and water-resistant
  • Easy to use the zippers
  • Insulation is great


  • Name is misleading
  • Too many cords and hooks could be overwhelming

Cool? Cool!

The bottom line is that this is a great soft cooler. Be it a picnic, game day, workday, or day trips the right cooler can make or break your food and drink supply. If you don’t have access to a fridge, you need an excellent cooler that can keep food and drinks cold.

In this RTIC Softpak 30 review, we wanted to find out if the Softpak 30 was indeed one of the best. And we think it’s definitely a great choice.

However, if the price is off-putting, we recommend you check out the AO Coolers 24-Pack Canvas Cooler.

Do you have a favorite cooler? If not, what would you want in a great cooler? Comment below!

​Featured Image via Amazon