cooler bag rtic softpak 20 review

RTIC Softpak 20 Review: The Coolest Cooler on the Market

Looking for the ultimate blend of portability, durability, and cooling power in your cooler? Look no further than the RTIC Softpak 20. Designed to revolutionize your outdoor adventures, this cooler promises to be a game-changer in keeping your beverages and perishables chilled while on the go. In this comprehensive review, we delve deep into the features, performance, and overall value of the RTIC Softpak 20, highlighting why it stands out as the coolest cooler on the market today.

Comparison Table

What Is the RTIC Softpak 20?

RTIC Soft Pack 20, Grey

  • RTIC 20 Soft Pack – Keeps Ice up to 5 Days (See details).
  • Holds up to 20 Cans Plus Ice.
  • No Leak Zipper.
The RTIC Softpak 20 is a soft-sided cooler or soft pack. You can use it like any other cooler you may have, such as for storing cold drinks.
This cooler is practical so that you can take it almost anywhere. Whether you want to keep your lunch out of the break room fridge or just keep some drinks cold on a hike, the RTIC Softpak 20 is a good choice.
But, why exactly would we do an RTIC Softpak 20 review if the cooler wasn’t unique in some way?
Well, you’re right, because the RTIC Softpak 20 does have some unique properties.
Some of these features you won’t find on your standard cooler.

Keeping it cool

If you hate the taste of lukewarm water, soda, or other drinks, a cooler is a helpful tool. However, it’s only beneficial if it actually keeps your food cold.
For our RTIC Softpak 20 review, we had to explore how cold this cooler can get.
The RTIC Softpak 20 has some fantastic features that anyone would appreciate from a cooler. First, this cooler keeps ice frozen for up to five days, which makes it the perfect companion for many camping trips.
It can also be useful if you want to take food on vacation but aren’t sure if you’ll have access to a fridge.
And for tailgating or other parties, the cooler can hold up to 20 cans of your drink of choice. You’ll still have extra space for ice.
The zipper won’t cause leaks, so you can rest easy if you have to put your cooler next to other items. And the outside of the cooler won’t sweat, which can also help protect your other belongings.
Finally, the outside of the cooler has up to two inches of foam insulation to keep the contents as cool as possible.

Other reviews

red cooler on top of a rock rtic softpak 20 review

Image via Unsplash

For our RTIC Softpak 20 review, we wanted to know what others had to say about the cooler. Of course, the features can tell you a lot. However, nothing can tell you as much as customer reviews.
A second customer said they packed the cooler and left it for six hours. There weren’t any signs of the items melting or warming up.
However, a third customer noted that the outer seams started to come apart just after they’d had the cooler for a year. They added that the zippers can be tricky to use.
Another customer noted that ice doesn’t last past a couple of days.
When it comes to professional reviews, the results are also mixed. One review said the cooler is a fantastic alternative to the ones from Yeti. However, the shape can be awkward.
Another review said the cooler is portable and perfect for packing lunch for work. Unfortunately, it doesn’t hold a lot of stuff.

Pros and cons

Like any product, the cooler has some pros and cons. Here are some we found when doing our RTIC Softpak 20 review.


  • Portability: Lightweight and easy to carry, making it convenient to bring on the everyday adventure, and it’s available in various sizes to suit different needs.

  • Versatility: Designed for multiple uses—ideal for carrying lunch, drinks, beverages, or snacks, catering to different needs and activities.

  • Leak-Free Design: Features a leak-proof zipper and seam design, ensuring that liquids and ice stay inside the cooler without spills or leaks.


  • Pricing: In comparison to some alternative options on the market, the RTIC Soft Cooler Insulated Bag might be at a higher price point for a family-sized cooler. 

  • Limited Size Options: Compared to some other brands, RTIC might have a more limited range of sizes available, potentially limiting choices based on specific capacity needs.

  • Strap Comfort: Depending on the weight when fully loaded, the shoulder strap might become uncomfortable over extended periods of carrying.

Not Your Average RTIC Softpak 20 Review

For our RTIC Softpak 20 review, we wanted to find out what the cooler is all about. To do that, we started by looking at its features. After all, a cooler isn’t worth it if it can’t do its job.
We also wanted to know a bit about the company, which also offers hard-sided coolers and drinkware. While they may not be the most popular cooler company out there, they do have some good things going for them.
Once we learned about the cooler and the company behind it, we searched for other reviews. We found customer reviews as well as professional ones. That way, we could get a well-rounded view of the cooler.
From there, we were able to list the essential pros and cons. And finally, we looked at similar coolers from significant competitors. After comparing them, we were able to give our final RTIC Softpak 20 review.

Ice Cold

To give a more complete RTIC Softpak 20 review, we had to compare it to other top products. After all, you should know what the competition looks like before you invest in an expensive cooler.

YETI Hopper Flip 8 Portable Soft Cooler

YETI Hopper Flip 8 Portable Soft Cooler

  • The Hopper Flip 8 has ColdCell Insulation, a closed-cell foam that offers superior cold-holding to ordinary soft coolers, with a capacity of up to 6 cans plus ice
  • Features a 100% leak proof HydroLok Zipper and high-density fabric that withstands punctures and UV rays
  • The Hopper Flip 8 dimensions are 11 1/2 in long x 8 in wide x 10 ½ in high and an empty weight of 2.8 lbs.
The YETI Hopper Flip 8 Portable Soft Cooler is a compact and highly durable cooler designed for on-the-go use. With a capacity to hold up to six cans plus ice, this cooler is ideal for short trips, hikes, or outings where space is limited.
Its high-density fabric and leak-proof zipper ensure durability and excellent insulation, keeping contents cold for extended periods. The Hopper Flip 8 features a comfortable shoulder strap for easy transport, making it convenient for outdoor activities. Despite its smaller size, it delivers impressive cooling performance and durability, making it a popular choice for those seeking a portable, rugged cooler.


  • Portability: Compact and lightweight design with a comfortable shoulder strap for easy carrying on hikes, picnics, or outdoor events.

  • Leak-Proof: The zipper and welded seams prevent leaks, making it reliable for storing liquids or perishables without worry.

  • Easy Access: The flip-top lid design provides quick access to contents without fully unzipping the cooler, ensuring convenience on the go.


  • Capacity: Limited space—holds up to six cans plus ice—may not be sufficient for larger gatherings or longer trips.

  • Price: YETI products generally come with a higher price tag compared to other brands, which might be a downside for budget-conscious buyers.

TOURIT Soft Cooler 30 Cans Leak-Proof Soft Pack Cooler

TOURIT Soft Cooler 30 Cans Leak-Proof Soft Pack Cooler Bag Waterproof…

  • ADVANCED COOLING PERFORMANCE: High-quality insulation in 3 unique layers works together to keep your food and drinks cool…
  • 100% LEAKPROOF and IMPACT RESISTANT: TOURIT soft cooler features a waterproof and tough shell to be resistant to punctures…
  • BPA-FREE and FDA APPROVED: The liner of soft-sided coolers is made from BPA-free material, superior quality, competitive…
Another competitor to the RTIC cooler is the TOURIT box. This cooler has a similar, box-like design to the RTIC.
However, it can hold an additional 10 cans for a total of 30.
Regardless of the size, this cooler has three layers of insulation and can keep food and drinks cold for up to three days. The cooler is leakproof and impact-resistant. It will keep your food and drinks safe as well as cold.
This cooler has an FDA-approved lining, which means it doesn’t contain any harsh or harmful chemicals. You won’t have to worry about chemicals leaching into your food.
However, a second customer said the zipper broke after a few months of using the cooler.


  • Ample Capacity Options: Available in two sizes, accommodating either 30 or 20 cans, providing flexibility based on your needs for day trips or gatherings.


  • Insulation Performance: Offers excellent insulation to keep beverages and food items cold for extended periods, suitable for various outdoor activities.


  • Bulkier Design: Due to its capacity, the larger size (30-can option) might be a bit bulky when fully loaded, potentially challenging for some users to carry for extended periods.

  • Limited Additional Features: Lacks extra compartments or pockets for smaller items, which might be a drawback for those looking for more organizational options.

RTIC Softpak 20 Review: Perfectly Packed

Whether you’re headed to the office or the lake, you want any food and drinks you bring to stay cold. That’s where a cooler, like the RTIC Softpak 20, comes in.
In conclusion, the RTIC Softpak 20 emerges as a frontrunner in the realm of portable coolers, setting an impressive standard for performance, durability, and convenience. Its ability to keep contents refreshingly cold, coupled with its rugged construction, makes it a reliable companion everyday use.

While it may lack some frills or additional features found in other models, its focus on core functionality and robust design solidify its position as a top choice among outdoor enthusiasts. The RTIC Softpak 20 stands tall as a testament to innovation, proving itself as a game-changer in the realm of portable cooling solutions, earning its title as one of the coolest coolers available on the market today.

Have you tried this cooler? Leave your RTIC Softpak 20 review below!
Featured Image via  Flickr
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